The track takes place on Wednesday 9 September, the second day of the virtual conference and exhibition for the global betting & gaming industry. It will open with the LatAm Regulatory Briefing sponsored by MGA Games, which will examine the steps made towards regulated sports betting in markets such as Brazil and Buenos Aires, and what opportunities that progress may create for 2021.

The panel will provide perspectives from both operators and the legal world, with speakers including Rodrigo Afanador (CEO, Zamba.co), Gonzalo Pérez (CEO, Apuesta Total), Witoldo Hendrich (Founding Partner, Online IPS and Hendrich Advogados) and Tomás García Botta (Partner, MF Estudio), and Kristal Rovira (Legal and Research Director - Americas, VIXIO GamblingCompliance) in the moderator’s chair.

It is followed by a Spanish language session, Beyond Football, which will see representatives of some of the region’s leading operators share their ideas for how to improve non-soccer offerings in order to drive player acquisitions and bet volumes.

The panel includes Lenin Castillo (Online COO, Logrand Entertainment), Andre Gelfi (Managing Partner Brazil, Betsson Group), Pablo Monti (eSports Manager, LMG), Hugo Llanos (COO, Wplay.co) and moderator Joaquín Gago (Founder, BetanDeal).

Attention then turns to marketing, advertising and affiliates, with the Understanding & Reaching Latin American Players session. The experts offering insights on the most effective ways to target new players include JD Duarte (CEO, Betcris), Alessandro Valente (Co-Founder, Super Afiliados), Fernanda Sainz (CMO LatAm, Caliente Interactive) and Alessandro Fried (CEO, BtoBet), with Becky Liggero (Lead Reporter, CalvinAyre.com) chairing the panel.

The track’s final session will address one of the issues that threatens to hamper the growth of the betting and gaming industry in the region.Tackling Latin America’s Payments Problem, sponsored by MGA Games, will take an in-depth look at whether cashless technologies, cryptocurrencies, or other payments innovations can provide a solution for operators.

Expert speakers include Andrés Vargas (Account Management Payment Solutions, Betcris), Ramón Monros Arconada (Senior Consultant, Italtronic Gaming Consultants), Lina Gallego (Country Manager - Colombia, Luckia), Freddy Flota (General Director, OCN) and Andrea Zolezzi (Digital Director, Apuesta Total). Alfredo Lazcano (Chair, Lazcano Sámano) will moderate the session.

Delegates will also have the opportunity to connect with fellow attendees with an interest in the region’s betting & gaming industry when the SBC Noticias team hosts a LatAm Networking Roundtable on Thursday 10 September.

Macarena Rodicio, editor of SBC Noticias, said: “Delegates who joined us for our dedicated Latin American event back in June know that we delivered a great programme of conference content that provided in-depth insights into many of the industry’s key issues. And they can expect more of the same at SBC Summit Barcelona - Digital.

“The LatAm track will be a great opportunity to examine the developments of the last few months and evaluate how they have changed the opportunities available in the region. The speaker line-up is once again packed with senior executives from leading Latin American operators, so all attendees can expect to learn something valuable from their insights.”

Full details of SBC Summit Barcelona - Digital, including the agenda, speaker line-up and exhibitor list for each of the five zones - Sports Betting, Casino & Gaming, Payments & Compliance, Affiliate & Marketing, and Media & Partners - are available from the event’s official website.

To join the 10,000 delegates from around the world at the must-attend global betting and gaming show on 8 - 11 September 2020, click here to register for free.